Archer Farms Coffee: What Happened?

Archer Farms coffee was once a popular brand of coffee sold at Target stores. However, in 2022, Archer Farms coffee was discontinued due to a lawsuit alleging that the coffee was mislabeled. The lawsuit claimed that Archer Farms coffee was labeled as fair trade coffee, but it was actually not. This led to Target pulling Archer Farms coffee from its shelves.

What Happened To Archer Farms Coffee

Archer Farms coffee was discontinued in 2018 due to declining sales. The brand was owned by Target Corporation, and it was one of the few in-house coffee brands that Target sold. Archer Farms coffee was known for its high quality and affordable price point, but it was unable to compete with other national coffee brands.

What Happened to Archer Farms Coffee?

Archer Farms is a brand of coffee that was sold by Target Corporation. It was launched in 2003 and was one of the first private label coffee brands in the United States. Archer Farms coffee was known for its high quality and affordable price point. However, in 2017, Target announced that it would be discontinuing the Archer Farms brand.

Reasons for Discontinuation

There are a number of reasons why Target decided to discontinue the Archer Farms brand. First, Target was looking to consolidate its private label brands. In 2017, Target had over 20 private label brands, and it was decided that Archer Farms was not one of the strongest brands. Second, Target was looking to improve its margins on coffee. Archer Farms coffee was sold at a relatively low price point, and Target was not making as much money on it as it wanted. Third, Target was looking to improve its sustainability practices. Archer Farms coffee was not certified organic, and Target was looking to move towards more sustainable products.

Impact of Discontinuation

The discontinuation of Archer Farms coffee had a number of impacts. First, it resulted in the loss of jobs for some of the employees who worked on the Archer Farms brand. Second, it caused some customers to switch to other brands of coffee. Third, it led to some criticism of Target for discontinuing a popular brand of coffee.

Conclusion

The discontinuation of Archer Farms coffee was a significant event in the coffee industry. It showed that even a popular brand of coffee can be discontinued if it is not meeting the needs of the company. It also showed that consumers are willing to pay more for coffee that is certified organic and sustainable.

Also Read: Where To Buy Archer Farms Coffee

FAQs about Archer Farms Coffee

What happened to Archer Farms coffee?

Archer Farms coffee was discontinued in 2019. The company cited a number of reasons for the discontinuation, including declining sales and a desire to focus on its core brands.

Why did Archer Farms coffee discontinue?

There are a number of reasons why Archer Farms coffee was discontinued. These include:

Declining sales: Archer Farms coffee was not selling as well as other brands in the company’s portfolio. This was likely due to a number of factors, including the rising popularity of single-serve coffee pods and the increasing availability of specialty coffees.

A desire to focus on core brands: Archer Farms is a subsidiary of Target Corporation. Target has a number of other brands that it wants to focus on, such as its own private label brands and its national brands. As a result, it decided to discontinue Archer Farms coffee in order to focus on these other brands.

Is Archer Farms coffee still available?

No, Archer Farms coffee is no longer available. However, there are a number of other brands of coffee that are similar to Archer Farms coffee. These include:

Starbucks: Starbucks is a popular coffee brand that offers a variety of coffees, including single-serve coffee pods and ground coffee.

Keurig: Keurig is a company that makes single-serve coffee pods. Keurig pods can be used with a Keurig coffee maker to make a single cup of coffee.

Peet’s Coffee: Peet’s Coffee is a coffee company that offers a variety of coffees, including whole bean coffee and ground coffee.

What are some good alternatives to Archer Farms coffee?

There are a number of good alternatives to Archer Farms coffee. These include:

Starbucks: Starbucks is a popular coffee brand that offers a variety of coffees, including single-serve coffee pods and ground coffee.

Keurig: Keurig is a company that makes single-serve coffee pods. Keurig pods can be used with a Keurig coffee maker to make a single cup of coffee.

Peet’s Coffee: Peet’s Coffee is a coffee company that offers a variety of coffees, including whole bean coffee and ground coffee.

Will Archer Farms coffee ever come back?

It is possible that Archer Farms coffee will come back in the future. However, there is no guarantee that this will happen. If Archer Farms coffee does come back, it is likely to be in a different form than it was before.

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